CDP Data Integrations : An Exhaustive List

CDP Data Integrations : An Exhaustive List

Here is a list of all the integrations that Lytics Customer Data Platform offers: 

(current as of July 2023) 

All of the integrations come with a standard schema and most are real-time (less than a second) to ingest and egress or export data.

When you consider the integrations above, here are common ways that Lytics can integrate for your marketing channels.

  • Marketing automation: Lytics integrates with leading marketing automation platforms, such as Marketo, HubSpot, and Salesforce Pardot. These integrations allow businesses to send personalized emails, track website visits, and measure the effectiveness of their marketing campaigns.
  • Ad platforms: Lytics integrates with popular ad platforms, such as Google Ads, Facebook Ads, and Twitter Ads. These integrations allow businesses to target their ads more effectively and measure the ROI of their ad campaigns.  Lytics can also help with reducing your ad spend via optimization using our data science scores for behavioral patterns and content affinity - all out of the box.
  • CRM systems: Lytics integrates with leading CRM systems, such as Salesforce, Oracle Sales Cloud, and Microsoft Dynamics CRM. These integrations allow businesses to track customer interactions and manage their sales pipeline. Lytics integrates with Hubspot CRM as well.
  • Web analytics: Lytics integrates with popular web analytics platforms, such as Google Analytics, Adobe Analytics, and Mixpanel. These integrations allow businesses to track website traffic and measure the effectiveness of their website content. Lytics has a Mobile SDK too - https://docs.lytics.com/docs/lytics-integration-options#mobile-sdk 
  • Customer service: Lytics integrates with leading customer service platforms, such as Zendesk, Salesforce Service Cloud, and Microsoft Dynamics 365 Customer Service. These integrations allow businesses to track customer support tickets and improve their customer service experience.
  • Other: Lytics also integrates with a number of other popular tools, such as Segment, Zapier, and Webhooks. These integrations allow businesses to connect their data from even more sources and create a more complete view of their customers. Lytics has best in class integrations across the entire Google stack as well - Big Query, Google Campaign Manager, Google Ad Server and more.

Lytics integrations are easy to set up and use. Once you have connected your data sources, you can start to create audiences, send personalized messages, and measure the results of your marketing campaigns.

Lytics integrations are a powerful way to unify your customer data and activate it across your marketing and sales channels. By using Lytics integrations, you can gain a better understanding of your customers, improve your marketing campaigns, and increase your sales.

Here are some of the benefits of using Lytics integrations:

  • Unify your customer data: Lytics integrations allow you to connect your data from different sources and create a single, unified view of your customers. This gives you a better understanding of your customers and allows you to target them more effectively.
  • Activate your customer data: Lytics integrations allow you to activate your customer data across your marketing and sales channels. This means that you can use your data to send personalized messages, target your ads more effectively, and measure the results of your marketing campaigns.
  • Improve your marketing campaigns: Lytics integrations can help you to improve your marketing campaigns by giving you insights into your customers and allowing you to target them more effectively. This can lead to increased sales and improved ROI.
  • Increase your sales: Lytics integrations can help you to increase your sales by giving you insights into your customers and allowing you to target them more effectively. This can lead to more leads, more closed deals, and increased revenue.

If you are looking for a way to unify your customer data and activate it across your marketing and sales channels, then Lytics integrations are a great option. They are easy to set up and use, and they can help you to improve your marketing campaigns and increase your sales.

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